As the industry struggled to throw off the lingering pandemic impact on business, exhibitors held the first National Cinema Day last year. Once the summer movie season had quietened down, in the cinematic no-man’s land between the end of August and the winter releases hitting theaters, big discounts were offered to get people back into movie theaters.
Tickets were offered for just $3 and over 8 million moviegoers hit up their local movie theaters. The result – the highest-attended day of the year for theaters and decent profits even at massive discounts. 9% higher revenue than the same day the previous year. So they are going to do it all again. The date…
Sunday, August 27th
$1 off? So your profit margin is now only 6000%? Wow!
Cinemark pricing has already leaked – $4 tickets and $1 off all concessions. The event will be replicated in the UK, Canada, Australia and New Zealand.
The potential big winner is Gran Turismo, the last big release of the summer before the lull. Will you be partaking this year? If so, what will you be going out to watch? Does $4 ticket pricing overcome our natural hatred of other people enough to make us venture out?
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