It’s not been a good summer for accountants so far. The Mandalorian & Grogu proved three years late and about a hundred million dollars short. Masters Of The Universe flopped, undeservedly so, in my opinion.
Depending on who you talk to, Supergirl is either gaining some traction, or shaping up to be the next box office disaster.
Meanwhile, smaller budgeted movies like The Backrooms and Obsession have embarrassed the suits.
So is this lumbering, sleepy summer box office about to get a whacking great kick up the backside? If some reports out there are correct, then it may well be about to happen.
Unbelievably, it looks like the Tom Holland show may save cinema.
On the 17th July he hits screens in Christopher Nolan’s The Odyssey.
It looks as if this will plough straight through negative online noise and post some big numbers, proving that, perhaps, we would do well to recognise the echo chamber.
We already reported that the release of IMAX tickets for The Odyssey were blowing up. It has just continued to build and build.
A report in Deadline says that the UK’s largest screen, the BFI IMAX on the South Bank in London, sold 28,000 tickets in just one day.
That makes it the fastest selling IMAX title ever in the UK, and the theme looks set to repeat across the world.
Shortly after that, on July 31st, the unstoppable juggernaut that is the MCU returns with Destin Daniel Cretton’s Spider-Man: Brand New Day. The story is the same.
Tickets go on sale today and Global Box-Office (as reported by Dark Horizons) projects the biggest first-day of pre-sale revenue of all time, beating out Avengers: Endgame and Taylor Swift’s Eras Tour movie.
And just like that, shareholders start to smile again.
