When even the box office juggernaut that is the Marvel Cinematic Universe slows down, you know things must be pretty bleak at the box office. Barbenheimer aside, it has been a tough year for movies. Guardians Of The Galaxy Volume 3 has been the only solid performer out of Marvel this year. It appears that The Marvels won’t be joining it on the good list.
The earliest box-office projections The Marvels make grim reading for Disney. Box-Office Pro reports that The Marvels is on track for a domestic opening of $50-75 million. Let’s put that into context.
The first Captain Marvel opened to $153.4 million after audiences were tricked into believing that it was essential viewing ahead of Avengers: Endgame. The number is also far, far behind notorious poor-performer from this year Ant-Man and the Wasp: Quantumania which pulled in $104 million.
It gets worse. Early presales for the film are significantly behind its peers. 69% down on Guardians 3, 72% behind Quantumania and 42% behind Eternals at the same point in their pre-release journey.
Nobody wants to see the least likeable Avenger team up with two of the most annoying characters in the MCU? Imagine our surprise! Add that to the loss of horsepower in the MCU post-Endgame and it is a grim outlook for The Marvels.
The three leads cannot promote this movie due to the actor’s strike, and the white women, cat ladies, and tweens that make up the core audience have already received their programming this Fall and will be following the signal, and each other, to see Taylor Swift’s Eras Tour concert film instead.
The sequel to Captain Marvel (2019) is also a continuation of the television miniseries Ms. Marvel (2022), and is the 33rd film in the Marvel Cinematic Universe (MCU). It is part of Phase Five of the MCU. The film is directed by Nia DaCosta, who co-wrote the screenplay with Megan McDonnell and Elissa Karasik. Samuel L. Jackson returns as Nick Fury in the film.
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