Supergirl fell, the former safe bat that was Minions struggled. Now is Moana the latest to be hit by the great summer box office slump of 2026?
Just a month ago, Moana looked like it was going to land at somewhere above $85 million for the opening weekend.
The latest tracking has shown it sliding in the wrong direction. Deadline reports that a $60-65 million domestic three-day opening. Meanwhile, Global Box-Office have gone even lower, at $45-50 million.
If so, this would be below The Little Mermaid live action adaptation.
Are audiences pausing, saving their money for The Odyssey and Spider-Man: Brand New Day? Or is this all part of something much more terminal for Hollywood?
When you dig a little deeper, you can see that the global box office is still experiencing a decline compared to pre-pandemic levels.
Revenue had been propped up by increasing ticket prices, but this masks an ongoing decline in total ticket sales. Now, with a cost of living crisis unfolding, higher prices can no longer hide the truth.
Revenues are falling, to catch up with the decline in ticket sales. North American revenue is hovering around $9 billion, down more than 20% compared to the $11+ billion seen in 2019.
Similarly, European cinema admissions dropped 5.5% in 2025.
It appears the industry may have trapped itself in some kind of pincer movement.
